IKEA
IKEA is a global home furnishings brand that offers affordable products with good design and comfort to people around the world.
Client
IKEA
Industry
Construction, design and interior arrangement
Country
Poland
Services
IPS, shopping application
Team
Background
IKEA is a global home furnishings brand that offers people around the world affordable products with good design and convenience. IKEA is also well known for its extensive stationary stores, where a customer going shopping can easily spend hours. In order to simplify the buying and delivery process, the company needed a comprehensive tool that would allow the customer to visualize sets that match the chosen product and show their availability, choose differentiated delivery and payment types, or easily handle loyalty programs. With this solution, the entire process can run more smoothly and significantly reduce unnecessary activities.
Challenge
As an industry leader, IKEA is committed to providing innovative solutions. Proven alternatives are not enough, you need to be innovative to stay one step ahead of the competition and be able to positively surprise customers. You must constantly look for improvements that are easier, faster and provide a more efficient experience.
For this purpose, the Interactive Point of Sales (IPS) project was launched. The goal was to create an IPS along with an intuitive, easy-to-use shopping application. This solution is currently being tested in three stores in Warsaw. Our partner Unity Group made the delivery in Poland.
Solution
The solution is that you, in one and the same system, can compile purchases, select delivery and make payments there. All steps in a fast and seamless way directly in the various stores inside the store. To make this possible, the solution includes a number of features:
- Product information (categories, descriptions, photos, prices, availability) is provided by connecting to a dedicated API.
- Convenient forms of delivery: personal pick-up at a selected location, delivery by courier to a specified address.
- Integrations with sales systems and checkout system, integration with multiple internal systems.
- Modules can be configured on individual screens.
- Ability to display the entire set of products. Product, order route and availability.
- Integration with external systems: customer loyalty programs, online payments, systems for sending shopping lists via SMS or e-mail, courier delivery systems, ability to handle more purchases.
- Advanced product search engine with information on availability and store location using contextual filtering, creation of shopping lists with information on product location.
- An innovative solution that streamlines and integrates processes, systems and information along the Customer Journey, improves shopper satisfaction and provides a consistent omnichannel experience, high aesthetic quality of the solution combined with effective UX.
Results
The implementation allows us to improve the experience of both employees and customers of the store. The IPS has become primarily a meeting place with the buyer, enabling comprehensive service and support during the shopping process. Its primary task is to facilitate both the customer transition and the purchasing process, from selecting a product to deciding on delivery and payment.
Buyers can purchase directly on site, from another department store if the product is not on site with in-store pickup or home delivery. By paying online, choosing delivery dates and methods, the buyer has a great deal of freedom, and we shorten the purchase process, thereby improving service and potential for more people.
Result Summary
- Innovative sales solution
- Improve buyer satisfaction
- Ability to handle more purchases
- Effective UX
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