Wessberg & Terneborg Bygg
Changing visual communication with a new target group in mind.
Client
Wessberg & Terneborg Bygg
Industry
Construction
Country
Sweden
Services
Branding, Website
Team
Product designer, Web developer, Tester
Focused on quality and design
Wessberg & Terneborg AB is a Swedish company dealing with renovation services. From the start, Wessberg & Terneborg Bygg has always focused on quality and design. With close collaborations that have emerged over the years between WOT, a handful of different architects and designers, they can today offer a complete solution for their customers so that they get the design and quality they deserve. Characteristic of their projects are carefully selected materials and genuine craftsmanship.
Rebranding was caused by drawing attention to the real target group, i.e. the luxury services market, with a strong emphasis on comprehensive and highly personalized solutions.
Challenge
Wessberg & Terneborg began to grow from its graphic profile and communication, which had been the same since the company was founded in 2014. They wanted to focus on a more luxurious market with a clear focus on elegant tailor-made solutions. The new graphic profile and communication would move away from a focus on construction and more focus on unique design and architecture.
Results
The old logo got a completely new minimalist and elegant look to better represent the quality that Wessberg & Terneborg bygg offers. The symbolism of the contour of a house and the wooden annual rings help to bring to mind construction, renovation, forest and good natural materials.
The new logo is divided into several elements. This helps make the logo more customizable and easier to read. The logo with only the house + the rings can be used on small areas and on large areas you can use the entire logo plus the name Wessberg & Terneborg. The element with the rings is used throughout the graphic profile.
Image selection
Everyone has a concept of what a dream home is, we wanted to capture that feeling when you enter the website. The pictures we have chosen are at a strawberry field in the magical Swedish forests surrounded by nature, peace and happiness. All pictures are taken from a bird’s perspective, which is a perspective we are less used to, which enhances the feeling of magic.
Throughout each page are the magic images and the elegant rings from the logo. A picture says more than a thousand words and this is especially true when talking about small important details. Therefore, images can take up a lot of space and be what guides the visitor through the website.
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