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Retail

No one has missed the major challenges facing the physical retail sector in recent years. The guaranteed growth is over and more and more sales are moving digitally, empty premises are an increasingly common sight at shopping centres around Sweden and in the US over 25 shopping centres are closing – per day. At the same time, e-commerce is growing by almost 15% annually and the trend is clear that companies, retailers, brands and wholesalers alike need to own their own sales channel digitally. We help hundreds of businesses with these challenges by offering:

A cost-effective delivery

With our experience and partnerships with industry experts like Omniarch, comes the ability to prioritise so you get more value for money. With our developers based in Poland, you can cost-effectively scale your team as needed whether it's for Black Friday or a hot new summer campaign.

Digital solutions that work

Euvic covers the entire process, ensuring you get a total solution that suits your business. From requirements definition to help with traffic and conversion optimisation systems.

Flexible and fast delivery

With good processes and great people, we can be both fast and flexible which is now more important than ever. Avoid long feasibility studies and complicated projects, get started with your digital sales right away.

Challenges we see in retail:

Organisation shaped for E-commerce

One of the big challenges for E-commerce is how to design your organisation. Getting IT and the rest of the business on the same page is not always the easiest thing to do, but it is highly necessary. We believe that an important step in shaping the organisation for E-commerce is not to work in silos. Strengthening the collaboration between sales, marketing, IT and having a product owner who understands the technology well enough to know what is possible, is important. We know how to be a good buyer, who is responsible for what and how to make IT and business work together most easily.

Do you have your hygiene factors under control?

Keeping track of your hygiene factors is a must. What are your customers actually looking for? Every customer wants to buy your product in a way that suits them. That’s why it’s vital that there are a number of options for delivery, payment and even how you as a customer can return your product. You also need to have an e-commerce that is easy to understand, what it is you are selling and a seamless flow all the way to check-out or physical store. If there is a restriction here that complicates the process of buying and returning a product, there is a risk that you will lose customers.

How to work with data?

On the journey to customer satisfaction, understanding customer behaviour is a highly critical factor.  Having this understanding will allow you to communicate and adapt your trade in the right way and in line with GDPR. Collecting and analysing data about customers and their buying behaviours is crucial to meeting their needs and in turn creating a successful store. Hence the importance of a good CRM system. Data also helps to predict which products or materials need to be purchased and gives you insights into new potential markets.

How to make my e-commerce profitable?

There is no one solution to creating a more profitable e-commerce business, it is a combination of many elements and whether you can effectively make these elements work together. Once you have a handle on your hygiene factors and have started to analyse your data, you can start to streamline your processes and business development. See which areas or countries are selling the most and scale up or down your marketing and sales efforts. Use the data to predict the next season’s hottest items then make sure to always have them in stock and increase margins on those products. Physical retail is still in the game plan, getting digital to interact with physical stores will create further profitability and more useful data.

Euvic perspective

Choosing a partner like Euvic for the execution of its backlog and roadmap also provides access to experience from across Europe. With our large pool of system developers, we can build anything you might need for your business. We place great importance on the satisfaction of our customers. That’s why we offer a Satisfied Customer Guarantee, which means you get your money back if the defined delivery doesn’t deliver what we promised. Long-lasting customer relationships, where you can feel confident that you will receive a high quality result, is something we always strive for.

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